Gabriela García

Senior Product Designer

Mexico City · Mexico / Remote

00Profile

I design complex products that make decisions clear.

I connect research, information architecture and interaction design to turn complex processes into clear decisions, workable flows and reusable systems.

See cases Request CV
Portrait of Gabriela García in a black turtleneck against a gray background.
Gabriela García
  • Fintech · digital banking
  • Enterprise platforms
  • Complex flows · Design systems
  1. 01Researchdecisions
  2. 02Architecturejourneys
  3. 03Interactionclarity
  4. 04Systemsconsistency

01Selected work

Three cases that show how I think and decide.

Explore the challenge, my contribution, the value proposition and the decisions backed by evidence. Each case closes with impact, learnings and what cannot be claimed.

  1. 01The challengeWhat needed to change
  2. 02My contributionWhat I decided and what we built
  3. 03Impact and learningsWhat changed and what I learned

01 / Digital payments · 2022

CARDNET / MONI PAY

Defining the experience before investing in building it.

I connected research, flow definition and user evaluation to shape a payments MVP and document changes before development.

Role
Product Designer
Focus
Definition · flows · evaluation
Outcome
Tested prototype · not launched

What it shows

Traceability between findings, decisions and product changes.

Open case

Product evidenceTested prototype

  • MONI PAY prototype home: shortcuts for contactless payments, bill payments and top-ups, the active card and request tracking.
  • Send or request money screen: a keypad for the amount and Send and Request buttons.
  • Card details: card name, allowed transactions and a default card option.

02 / Mobile banking · 2023

BX+

Reorganizing the product to align teams and tasks.

I facilitated work with the bank’s teams to translate their priorities into a shared information architecture and mobile banking mockups.

Role
Product Designer
Decision
From 8 to 5 top-level branches
Outcome
Architecture and mockups · 2023

What it shows

Information architecture and cross-team alignment.

Open case

Architecture / interfaceMobile banking

  • BX+ home: greeting, Transfer, Pay and Invest shortcuts, account, credit and promotions.
  • Transfer screen with source and destination accounts, amount, reference and description.

03 / Design system · 2026

NATIVO / BCI

Turning repeated decisions into shared rules.

From conversations with the bank’s teams and a global audit to building and reviewing components and states for a cross-product system.

Role
Product Designer
Focus
Discovery · audit · components
Outcome
Built and reviewed in Figma

What it shows

Connecting team needs with reusable system criteria.

Open case

An evolving systemDocumented states

  • A group of six equal-width tabs with the first one selected.
  • TextInput with content and a focus border.
  • Rich tooltip with a title, sample text, a button and the arrow centered on top.

02Senior scope

From the problem to a decision the team can act on.

I work across different scales: user signals, journeys, product rules and conversations between disciplines.

  • 01

    Turn signals into focus

    I translate findings and business goals into priorities the team can discuss.

    Evidence: CARDNET
  • 02

    Model complexity

    I organize tasks, information and dependencies so the next step is easy to understand.

    Evidence: BX+
  • 03

    Make criteria explicit

    I connect goals, libraries and patterns to build and review consistent components.

    Evidence: Nativo
  • 04

    Align to move forward

    I work with business and engineering from definition through handoff and reviews during development.

    How I work
  1. Signals
  2. Structure
  3. Criteria
  4. Alignment

03Complementary experience

Different contexts, the same judgment.

04Profile

Design with clarity, judgment and care.

I’m a Senior Product Designer. I work in banking, fintech and operational platforms, where the experience depends on connecting business rules, information and people. I bring research, information architecture, interaction design and systems thinking.

My contribution runs from understanding the problem to making the solution tangible: facilitating agreements, making criteria explicit, prototyping journeys and supporting development. In every case, I separate my contribution from the team’s work, and outcomes from hypotheses.

Request full CV
  1. 01

    Listen and organize

    Understand the context, separate signals from noise and surface assumptions.

  2. 02

    Model and decide

    Turn findings into journeys, criteria and comparable alternatives.

  3. 03

    Review and learn

    Evaluate prototypes, review the implementation and document what we learned.

05Contact

Open to remote and hybrid opportunities

Need clarity in a complex product?

Let’s talk

Email me at gagabyitzel@gmail.comBehance