Gabriela García

All cases

05 / Rental insurance · Web app redesign

NOWO

Designing a clear web app for registration, management and invitations.

I redesigned the NOWO web app: flow architecture, UX/UI and responsive behavior for registration, evaluation, properties and invitations.

Documented redesign · no conversion metrics

  • Detail of NOWO “My properties” (Spanish UI): a property card with an “Invite tenant” button and a card to add a new property.
Property management in the web app redesign · sample data (Spanish UI).
Role
Product Designer
Scope
Flow architecture · UX/UI · responsive
Roles served
Property owner, real estate agency and tenant
Platforms
Desktop and mobile

The challenge

Making the product and next steps easier to understand

The goal was to improve the NOWO web app for property owners, tenants and other rental participants. The challenge was to turn long processes—registration, adding a property, invitations and evaluation—into clear workflows with understandable states and next steps.

My contribution

Role-based workflows, from property to invitation

I redesigned the web app workflows so each role could understand what to complete, which information was reused and what came next: role-based registration, property management, property registration, rental details and invitations.

The work covered alternate states—validation, errors and recovery—as well as desktop and mobile versions.

Value proposition

Property, rent and invitation in one coherent experience

Guide each role through their tasks and connect properties, rental details and invitations in a coherent web experience.

Decisions and evidence

Short stages that preserve context

Starting point

NOWO’s earlier public-facing communication is shown only as a starting point; it is not part of the web app redesign.

Original NOWO desktop opening (Spanish): the headline “Renta seguro, renta tranquilo”, a “learn more” button and photographs.
Original NOWO mobile opening, arranged in a single column (Spanish).

Starting point · NOWO public-facing communication · desktop and mobile (Spanish).

Property, rental details and invitation

Instead of placing the entire operation in one long form, the workflow separates intent, property details and rental conditions. This sequence is meant to reduce context switching and makes the relationship between the property and the invitation explicit.

NOWO “My properties” screen (Spanish UI): a property card with an “Invite tenant” button and another card to add a new property.
Property management Inventory, status and differentiated actions: invite or add.
“Add a rental property” form (Spanish UI) with address search and fields for street, numbers, postal code, neighborhood, municipality, state, square meters and nickname.
Property registration Assisted address entry and verifiable fields before saving the property.
Invitation “Rental details” step (Spanish UI): monthly rent with the allowed range, rental term and insurance duration.
Invitation details Rent amount, rental term and insurance duration connected before continuing.

Screens from the NOWO web app redesign (Spanish UI). Visible data is treated as sample content; the user name and address were replaced.

States and responsive behavior

Each role chooses its path from registration, on mobile too. Errors are resolved in context: the message explains what happened and the action takes people back to what they need to fix.

Mobile registration (Spanish UI): email, phone number and a choice of owner, real estate agency or tenant.
Mobile registration Email, phone and role—owner, agency or tenant—on a single screen.
“Confirm your identity” screen (Spanish UI) with a five-digit code highlighted in red, an invalid-code message and a resend option.
Verification error An invalid code is flagged without losing context; resending stays available.
“Address not found” modal (Spanish UI) with a “Check information” button.
Address not found The message explains the problem and returns people to check the information.

Screens from the web app redesign file · sample data (Spanish UI).

Impact and actual scope

A web app documented from workflows to states

The redesign documented registration, evaluation, property management and invitation flows, with desktop and mobile screens, alternate states and interaction criteria. The evidence demonstrates design scope.

Learnings

In a multi-role web app, hierarchy is also orientation

Hierarchy has to show which task belongs to each person, which information already exists and what is still needed to move forward.

What can’t be claimedwithout measurement

Design scope, not conversion outcomes

  • The reviewed files include no conversion, purchase, usage or satisfaction data.
  • The case does not claim which version was released or when.
  • Images of the earlier site are only the starting point; they are not part of the redesign.